Marketing coaching and websites for custom builders
You build incredible homes. Online, nobody can tell.
We help custom home builders look as good online as they do on the jobsite.
Companies we've worked with
We're finally ready to build. Who did your house?
[Your company]. Call them. They were amazing.
Do they have an Instagram or a website? I want to see their work.
And then they go look you up.
Someone asks for your Instagram, and you cringe a little.
A referral is only the first step. Before they call, they look you up. We make sure what they find matches the homes you build, so they think, "Okay. I see why they recommended them."
You're at framing. Every marketing tip you find is about a finished kitchen.
Most marketing advice is built for people selling products, not homes that take a year to build. So you never know what to post today. We give you what to capture and what to post for the stage you're in right now. Pick a stage and see.
"We're framing this week. What should I be capturing, and what do I post?"
Framing
ConstructionFraming is the first time a future homeowner can feel the size of the rooms. Help them picture standing in their kitchen before it has walls.
What to capture
- Slow walk-through video of the main living space
- Wide shot from the street (same spot you'll shoot the finished home)
- Window openings framing the view
- Your super explaining one framing decision
What to post
- Explain one decisionHook: Why we moved this window 18 inches before the walls went up.
Only build a few homes a year and running out of things to post?
We show you how to turn one home into 12 months of content. You don't need more houses. You need more angles, and we'll show you how to find them. Here's one kitchen photo used twelve different ways.
Hover over (or tap) an angle to see it on the photo.
- Sell the dreamHelp them want it
- Sell the identityHelp them see themselves in it
- Sell one specific momentHelp them picture living there
- Sell the problem it solvesShow them why it matters
- Show your expertiseBuild trust in your ability
- Explain one decisionShow the thought behind the design
- Create contrastHelp them see what makes it different
- Tell the story or processShow them what went into it
- Sell the client experienceHelp them picture working with you
- Spotlight one featureTeach them what to notice
- Speak to your ideal clientTell them, "we build for people like you"
- Sell the location + invitationGive them a next step
Post 3 days a week + 50 photos, used 3 different ways = a year of content
You tried AI. It sounded like every other builder.
AI can save you hours. It can also make you blend in with everyone else. We help you train it on your company, your homes, and the way you talk, so it works like part of your marketing system and still sounds like you.
Pair it with your BuildMarketing monthly planYou'll have content that speaks to your ideal client and shows off your work, without starting from a blank page.
Marketing landed on someone who has never done marketing.
Maybe it's you. Maybe it's your spouse, your daughter, or your office manager. We train whoever is running it, and we tell them exactly what to do next. No marketing experience needed.
You shouldn't have to become a marketer to look as established as you are.
You don't need another job. You need the right kind of help.
BuildMarketing
The foundation is already laid. You fill it in for your business, with live coaching and feedback from Courtney.
A great fit if you build around two to four homes a year.
What's included
- 3 live coaching calls a month to ask your marketing questions
- Monthly marketing and content plans that are easy to follow
- Content ideas for every phase of the build and every room
- Feedback from Courtney on your posts
In-house marketing
Work with Courtney directly. A marketing plan built around your company, and help getting it going.
A great fit if you build ten or more homes a year, or want a plan made just for you.
What's included
- A custom marketing plan and strategy
- Your marketing and client experience, set up
- Your AI, set up as your marketing assistant
- A cohesive brand across everything you put out
Only one to two new clients a month.
Custom websites
A website designed around your homes, your process, and the clients you want more of.
A great fit if your company has grown past what your website shows.
What's included
- A portfolio that shows off your projects
- Designed around your brand
- Optimized for mobile and desktop
Full ownership and edit access.
You need someone who gets construction. I grew up in it.
My dad was a custom home builder, so I know how much goes into every house, and how little of it usually makes it online.
I also know what one more home a year can mean for a family business. That's why I do this.
What clients say
"From the beginning, Courtney has been an amazing partner. ... We love working with her!"
"Working with Courtney has been GAME CHANGING for my business. ... I've come so far with my mindset and the quality of my content."
"Courtney helped me understand what type of content to post and where, and the one on one support made such a difference."
For custom home builders